Innovation, customer-focus, contemporary and responsible products- the driving forces of Berger Paints - reflect the very spirit of its founder Lewis Berger who laid the foundations of brand Berger way back in 1760 in the UK. With modest beginnings in India in 1923, currently, Berger Paints India Limited is the second largest paint company in the country with a consistent track record of being the fastest growing, quarter on quarter, for the past two years.
NOMENCLATURE AND ACQUISITION
Undergoing a number of changes in ownership and nomenclature in its 88-year-old history in India, the company has come a long way. Starting out as Hadfield's (India) Limited, it had just one factory in Howrah, West Bengal. By the close of 1947, Hadfield's was acquired by British Paints (Holdings) Limited, UK and came to be known as British Paints (India) Limited. In 1983, it became part of the worldwide Berger group and thereby acquired its present name - Berger Paints India Limited. Presently, the majority stake is with the Delhi-based Dhingra brothers.
From an annual sales turnover of Rs.25 lakhs, business revenues today are in excess of Rs.3,300 crores. Headquartered in Kolkata, with 9 strategically located manufacturing units, and over 85 sales offices, the company also has an international presence in 4 countries. With an employee strength of over 2,500 and a countrywide distribution network of 15,000+ dealers, Berger is acclaimed as a game changer in the sector with a vibrant portfolio of paints and tailor-made customer services in every paint segment.
Committed to being a responsible corporate citizen, Berger proactively pursues strategies both within and without that bring multiple societal and environmental benefits to all stakeholders.