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The VitraHaus, built by Herzog & de Meuron, is Vitra’s flagship store and home to the Vitra Home Furniture Collection. 
The quantity and variety of objects, by many different product and furniture designers, led to the idea of building a one-of-a-kind showroom.
Since the products are for home usage, the architects felt they should not be displayed in a hall or a typical showroom format. As a result, the exterior design of the Vitrahaus follows the theme of the archetypal house with a twist as classic shaped houses become complex configurations in space.
The VitraHaus features five stories and besides the actual shop, it houses offices, conference rooms, a café that opens up to a meadow outside and a Lounge Chair Atelier. The Lounge Chair Atelier’s highlight is the open workshop. Here, you can configure your own Lounge Chair & Ottoman with a selection of leathers, wooden shells and grains; and watch as your own personal one-of-a-kind original is put together.